Home Business Ideas and Opportunities

Archive | April, 2018

Turn Your Copy into a Conversation

Regardless of what you’re writing – a blog post, an article, a sales message, etc. – your copy should sound personal and relevant to the person reading it. You don’t want to sound like you’re writing a textbook to a class of students or a news article to the masses. Instead, your tone should be similar to a one on one conversation with a friend.

Turn Your Copy into a Conversation

So how can you achieve this? With a little research and a healthy dose of imagination. This is one of those tricks that natural writers do without thinking about, and the rest of us can learn with just a little practice. What you’re going to do is create a “persona” of your ideal reader. For example, if you’re writing a sales letter, your persona is the customer. Hopefully you have a good idea of who your customers are, and if not you might want to engage in some research to find out.

Choose one customer: Someone who has purchased your products in the past and reads all your stuff. This person might be real or imaginary, it doesn’t really matter. Now write a bio for your customer, answering these questions: Male or female? Age? Where does s/he live? Occupation? Likes? Dislikes? Desires? Goals? You get the idea – you’re creating this person just as if they were real and sitting there in the room with you. Picture them in your mind, or choose a photo from the Internet.

Now for the fun part: Make friends with this customer. Imagine having a face to face chat about your latest product or the blogpost you’re about to write. What do you tell him or her? What questions do they have? Do they understand what you’re saying, or do they need clarification?

If you’re thinking you can’t do this, it simply means you’re out of practice. All children have imaginary conversations in their heads, and you did as well. This is your chance to let your subconscious mind go to work, filling in the words your persona would say to you in a conversation. You’ll be surprised by what you discover because you’re opening the door to knowledge you didn’t even know you had.

Now then, once you’ve got a good sense of who your persona is, go ahead and write that blog post or article or sales message directly to your persona, just as you would write a personal letter. Be sure to connect with them on an emotional as well as intellectual level. Your persona is the only one that matters when you are writing because it is just the two of you having an intimate conversation.

And if all of this sounds terribly silly, don’t worry. Just try it. You’ll be pleasantly surprised by how much better your writing can become when you’re writing to that one specific persona.

BONUS: As you get to know your persona better and better, you might try asking him or her questions and quietly listening for the answers. Your persona can tell you why your marketing is falling short, how to market your product for more sales, and even what product to create.

Once you’re well acquainted with your first persona, consider getting a second one that is quite different from the first. For example, if your niche is Internet marketing and your persona is a 50 year old male looking to make extra money to sock away for retirement, your second persona might be a 22 year old looking to earn a full time living online as fast as possible, or perhaps a newly divorced 35 year old mother of 3 trying to make ends meet.

These personas will make your writing come alive, as well as accessing useful and sometimes brilliant information and insights that take you by complete surprise and significantly add to your bottom line.

THE Formula for Business Success

Believe it or not, all success in business comes down to this one formula. It doesn’t matter if you’re selling insurance, hamburgers or lawn care. It doesn’t matter if you’ve been in business for 30 years or you’re starting your business today. It doesn’t matter who you are, where you live or who your customers are. This same formula brings success to every endeavor, and ignoring this formula almost surely brings failure.

THE Formula for Business Success

Big promises, huh?

Think of Occam’s Razor (also known as Ockham’s Razor) which simplified states that the simplest answer is often the correct answer. And so it is with THE Formula – there is no need for volumes of business advice when you have this simple formula and FOLLOW this formula to the letter.

Are you ready to know once and for all the true secret to business success? I’ll clue you in – I am not the first to write of this, nor will I be the last. Many others have written millions of words about it, sometimes taking an entire book to cover this simple piece of information:

THE Formula for Business Success:

Step 1: Create an Irresistible Offer
Step 2: Present this Irresistible Offer to the prospects who are hungry for it
Step 3: Sell to them again. And again. And again.

That’s it. To clarify, the irresistible offer is one that presents so much desired benefit for such a small perceived cost that prospects rush to purchase. Step 2 says to present this offer to the people who desire it. Don’t sell snow tires to Floridians, sell them to Northerners on the eve of the first winter snow storm.

And Step 3 says to hang onto those customers and sell to them time and time again. Why? Because they already know you, trust you, and like what you sell. It is far easier and far more profitable to sell to an existing customer than it is to acquire a new one.

So what does this mean in the world of Internet marketing? First, don’t sell something because you want to sell it. Instead, find out what your customers fervently desire and create an irresistible offer based on that.

Second, target your offer to those who are most interested. If you have a course on marketing for brick and mortar businesses, you might have to get it in front of 200 prospects to make one sale. But if it’s a course on marketing for chiropractors, you can double the price and still close 1 in 20 prospects because your offer is more tightly targeted to the exact people who want to buy it.

And third, treat your customers like royalty. Notice I didn’t say to treat them like family, because unfortunately we sometimes take our families for granted. NEVER take your customers for granted, and always share your very best insights, news and helpful tips with them so that when it is time for them to make another purchase, they don’t hesitate to purchase from you, even if you are merely the affiliate recommending someone else’s product.

Whatever you’re selling, this is the formula that will make you rich.

“But surely,” you wonder, “there must be exceptions?”

Not really. Let’s say you don’t sell anything outright, and instead you are a blogger or perhaps run a curation type of website. You still have an irresistible offer, and that is the information you are sharing on your website for free. If it is great information that is targeted to your niche, then your readers will be excited to read it and return time and time again to read it again. And surely you are monetizing the website, whether it’s through ads or affiliate products. So while your readers are returning to read, they are also sometimes clicking your ads or purchasing the products you promote.

And so it is with any online endeavor. “But I run a non-profit,” you say. Even non-profits follow this rule. The irresistible offer is the chance for the person making the donation of time or money to help a cause that is near and dear to their heart. The non-profit will be promoted only to those who have a keen interest in the cause. And if treated with care, respect and gratitude, those who donated once will likely donate again and again.

I’ll give you one more example of this formula working, this time in a non-business platform. You find the woman of your dreams, and you create an irresistible offer to convince her to marry you. Of course this offer would not work with most women, but it works with your beloved because you have caused her to fall in love with you (targeted market). And then you go on selling yourself to her for the rest of your life if you hope to have a happy marriage, and she does the same for you.

You can apply this to religion as well, and to getting your children to mind you, and even to training your pets. In fact, I can’t think of one human interaction where this formula won’t work, it’s that powerful.

But we are focused on your business today, and so here is my challenge to you: Take out a pen and paper and write down the 3 steps. Now write how you will specifically accomplish each of the three steps in your niche or your next marketing campaign. And then please drop me a line to tell me of your success, because if you do these 3 things, you will be successful indeed.

9 Tips to Sell More of Your Products

So you’ve got traffic and an offer, but the offer isn’t converting the way it should. Now what should you do?

9 Tips to Sell More of Your Products

It could be that the traffic you’re bringing to your website isn’t the right traffic for your offer, or that the offer isn’t right for your particular traffic.

Or it could be the words you’re using to sell your offer aren’t the right ones for making sales. You can have the right offer and make it to the right market, but if you’re using the wrong words you still won’t do well.

Here are tips to help you convert more of your lookers into buyers…

1. Make a SPLASH. Don’t just offer a new widget – offer a widget with a big, unique promise. Some call this the unique selling point, and others call it the OOMPH factor. Regardless, what is the big benefit of your product and what end result does it offer that makes it stand apart from all others?

2. Use a Guarantee that Captivates. Offering their money back if not happy is so ~yawn~ blasé. That’s why in ADDITION to the traditional guarantee, you also want to offer a second guarantee tied to the results, such as “If you don’t look 10 years younger in just 14 days, you pay nothing!”

Use a snazzy guarantee title, too, such as “Get 100 New Subscribers in 72 Hours, Guaranteed!” rather than “100% Guarantee.”

3. Make an OUTRAGEOUS Guarantee. How about DOUBLE their money back if it does not work? Place some type of condition on it, such as need to show they used the system or took the first step. This can actually increase sales while simultaneously reducing refunds.

And the double or triple money back if they use it and it does not perform should be used in ADDITION to the standard guarantee to maximize sales.

4. Give Awesome Freebies. Use at least one bonus that POPS – something so cool the prospect would consider purchasing just to get that bonus. Make your other bonuses tie directly in with the main offer, so that they enhance and improve upon it in some way.

Let me put it another way – if your product gives “x” benefit, then the bonuses should help the customer get “2x” benefit. For example, your product is a book on list building. One of the bonuses could be copy and paste emails the customer can use to send to the list they’re building to warm them up to buying offers in the near future.

5. Use a Mystery Gift. This is in addition to your other bonuses, and here’s the key – don’t just say they get a mystery gift because that could be ANYTHING. It could be a photo of a dirty sock or a screenshot of your grocery list.

Instead, give them a hint of what it is. For example: “You’re also going to get this mystery gift that I CANNOT reveal here, but I can give you a clue – Until yesterday it was selling for $47, and it’s going to put your list building efforts on steroids.”

6. Dummy Proof Your Offer. Whatever it is that you’re promoting, how can you make it more user friendly? That is, what checklists can you give them to improve their results? What mindmaps or flowcharts will help them to understand the material better? Do they need templates so they can easily implement what you’re teaching them?

Think of ways to make it easier for them to succeed with your product and then provide those tools. If you can make your offer user friendly and “dummy proof,” you’re bound to get more sales.

7. Limit Your Offer. Scarcity is one of the great motivators, so if you have a way to incorporate it into your offer without it looking fake, go for it.

One way is to offer a bonus limited to the next “x” number of buyers, or to limit the entire offer. Just be sure they are real limits and not the fake ones we sometimes see.

8. Continuously Raise the Price. Few things create as much urgency as a dimesale. If your price is rising with each sale, it motivates the prospect to make a decision FAST. Use a reliable dimesale script.

9. Do It For Them. Maybe you shouldn’t just be selling information products – maybe you should also offer a “done for you” solution.

For example, if you’re teaching how to set up a WordPress blog as a membership site, you could also offer the option of doing it for them. This shows people looking for the information how much they will save by learning to do it themselves, and also takes care of those who would rather pay more and let you do it for them.

Things I Wish Someone Had Told Me…

…when I first started online.

I don’t forget what it was like to get started online, and even today sometimes I have to remind myself of one or two of these things…

Things I Wish Someone Had Told Me...

1. It’s okay to be scared of doing new things. I don’t care what your background is, there is going to be something about online marketing that frightens you, and that’s okay. It’s not the fear that’s relevant, it’s moving PAST your fear to achieve your goals.

The thing I had to learn over and over is that as soon as you move past your fear and do the thing that worried you so much, you realize there was no reason to worry at all. It’s like that big scary monster you saw in your closet as a kid. Turn on the light and you realize that monster is just the clothes you didn’t bother to hang up. It’s nothing.

Heck, it’s less than nothing. But you won’t get to know that until you do the things that make you nervous, whether it’s posting on a forum, writing articles, putting up a webpage, doing your first big launch, approaching people for joint ventures, etc.

2. Look for ways to push past your comfort zone. This is taking #1 even further – not only are you not allowing fear to get in your way, you’re actually thumbing your nose at fear by deliberately seeking out the things that aren’t currently in your comfort zone and doing them.

I know a lady who jumped out of a perfectly good airplane because she wondered if she had the guts to do it. Come to find out, it was even scarier than she imagined, so she did it twice more just to see if she still had the guts. She succeeded. It’s that kind of attitude that will break down every barrier standing between you and your success.

3. Perfection does not exist – at least not in the current realm. Perhaps in the afterlife we’ll find some kind of perfection, but not here and not now. So stop trying to achieve it.

I’ll give you a real life example – I had two students who were both creating their first products. One of them planned and strategized and researched and planned some more. Finally he got started, and he made sure to get every sentence just right, every period in the right place, every video made without a stutter or misstep.

That student is still working on his product. My other student made mistakes in grammar, mistakes in spelling, mistakes on his videos and you know what? He’s now released not just the one but three different products and he’s doing well. The first student hasn’t made a dime yet, and I fear that by the time he releases his product it will be out of date and un-sellable.

I’m not saying don’t do a good job – I am saying do the best you can and then finish it, whatever it is. If you’re always working to make it perfect, you’ll never finish and you’ll never reap the rewards. It’s like trying to create the perfect marriage proposal in the perfect setting at the perfect time with the perfect words – you’re going to die old and alone. Settle for really good, and you’ll not only achieve a whole lot more – you’ll also be a lot less stressed, too.

4. Celebrate your successes. Even if it’s a minor success, take time to celebrate it in your own way. Whether that’s doing a little dance or hugging your spouse, treat yourself – you deserve it. Plus, it gives you positive reinforcement so that you can achieve more and more success.

5. Take a break. If you’re working 12 hours a day, 7 days a week, you’re going to burn out and get tired of the whole thing. Take it from someone who knows. Take time to rest, enjoy life and recharge your batteries.

Internet Marketing Timewasters You MUST Avoid to Be Successful

Another day goes by and what have you accomplished in your business? If the answer is nothing, or not as much as you would have liked, here are several ways to reclaim your own time so that you are spending it wisely on your business, rather than frittering it away on meaningless activities.

Internet Marketing Timewasters You MUST Avoid to Be Successful

Remember – time is the ONE commodity you cannot get MORE of, so you use wisely.

1. Stop wasting time on Internet marketing forums. Yes, you want to go there when you need help, when you have a question, when it’s something that will further your business.

But you also want to minimize the time you spend simply answering questions, agreeing or disagreeing with the threads topic, and generally joining in just for something to do. Forums can become an avoidance tactic when you’re stalling about working on your business. Use forums wisely and they can help you to succeed, rather than robbing you of valuable time you need to work in your business.

2. Minimize the time you spend on emails. Sure it’s addictive to see what the latest greatest offer is, or to see what Joe Marketer is up to. But the more lists you are subscribed to, and the more emails you open and read, the less time you have to do the things you SHOULD be doing instead.

If you need to, pare down the number of marketers you subscribe to, and only stay on the lists of those you really want to hear from. This tactic alone can save you as much as an hour a day.

3. Make a list of every IM product you’ve purchased in the last six months, and note beside each one whether or not you’ve read the product and used the product. The results may surprise you.

Add to that list how much you spent on each product and then add them all up. How much did you spend? How much of it was a waste of your money? Look at the money you could have saved and calculate how long it takes you to earn that much money.

The point I’m getting to should be obvious – unless you’re going to actually USE the product, then you shouldn’t be wasting your time or your money on it.

4. How many webinars do you attend each week? Again, unless the webinar actually has something to do with whatever it is you’re working on right now, don’t spend your time on it. Many webinars are simply glorified sales letters. Others do give great info, but unless you’re going to use it, then it’s simply a waste of your time.

5. This one is so important I just HAVE to say it twice. It’s a reiteration of what I said before – Only Buy Those IM Products That You Are Going To USE.

Here’s why: First, let’s say you purchase a 12 video package on list building. You make the transaction, you navigate to the download link, and you download, clicking on each file one by one and placing them in the folder you must made. How much time did this just take you?

Now then, you never watch the videos, never use the product – you’ve just spent that time AND money for nothing. It’s not just a waste, it’s a DOUBLE waste.

Don’t get me wrong – I am NOT saying you should never buy another Internet Marketing product. Whether it’s a plug-in, a program, whatever – if you’re going to use it within the next 30 days to build your business, then BUY IT. If not, then pass.

Once I started following these rules I wasted far less time and spent less money – AND I enjoyed less stress because I wasn’t constantly pulled in several different directions at once. I was able to focus on the task at hand, rather than running off to see what was happening on the forums, or buying a product with the intention of ‘maybe someday possibly’ using it.

Try it – and see if you don’t have more time for your Internet business AND for the other things in life – like your family and fiends.

Make it Impossible for People NOT to Buy

If you offer a product or service, this may or may not work in your case, but it’s something to consider. If it is applicable and you start doing it, you can expect a big boost in sales.
Make it Impossible for People NOT to Buy
Vacuum cleaner salesmen used to (or perhaps still do) show grossly enlarged photos of dust mites, explaining that there are millions of these critters in your bed feasting on dead skin and defecating all over the top and inside of the mattress. (Sorry, that was a nasty visual, wasn’t it?)
Then the vacuum cleaner salesman would tell them how his vacuum was the one and only solution to sucking those little bad boys out of there, as well as removing pounds of dead skin and more pounds of dust mite feces. (Again, apologies for that picture.)
Next, the salesman would ask to be taken to the bedroom, where he would ask the man which side he slept on. This is the side of the mattress the salesman would vacuum, purposely NOT vacuuming the woman’s side.
And another sale was made. Why? Because that lady did NOT want to sleep on dust mites and dust mite feces that night. Plus, if she didn’t get the vacuum them she was going to sleep on her husband’s side and her husband could sleep on the couch.
In another far removed business, a shoe shine man with a stand in a hotel lobby was hurting for business. So he put up a sign that read, “One shoe shined FREE.” There after he was inundated with business.
Do you see where this is going? Depending on what you sell, it’s entirely possible that you can make more money by giving away your service – or even your product – in a limited quantity.
After all, who’s going to walk around with just ONE shoe shined?
If you are a graphic artist, for example, you could give away one header. Of course if they want the matching footer, ebook cover, etc. then you’ll be happy to do that for them for a charge.
If you sell car wax, you could give away enough to do just the hood.
If you do remote virus removal on computers, remove one virus or malware for free. And so forth.
By giving away a portion of your product or service, you can effectively make it extremely difficult for the customer NOT to get the rest of your product or service.

Pssst… Wanna Know a Secret to More Sales Through Email?

You send an email to your list promoting an affiliate product, and you can tell from your autoresponder stats that a good percentage of those emails were opened. Yeah!!

Pssst... Wanna Know a Secret to More Sales Through Email?

But after that, it’s all downhill. Only a tiny percentage of the recipients who opened their emails actually clicked the link, and of those that clicked the link only a tiny percentage of those bought.

And this wasn’t some $997 product, this was a $7 product! So what happened?

You didn’t prime them for the sale.

Sending your prospects cold to a sales page usually does not get great results. You need to tell them a little bit about WHY they should go to that page and WHY they should consider handing over their money in exchange for the product.

For example, let’s say you’re promoting a product on how to drive traffic. Which of these email messages do you think would get the most clicks AND the most sales?

1. You gotta see this, it’s INSANE! <link>

2. Here’s a way to get more traffic that I think you’re going to love. <link>

3. I found this new video that shows how to not only get more traffic to your offers starting this afternoon – it also shows you how to convert a HIGHER PERCENTAGE of that traffic into buyers.

That’s right, more traffic AND higher converting traffic.

And the method is fairly simple – it took me about 90 minutes to set up, and within 48 hours I could definitely see more traffic AND higher conversions.

See for yourself…

<link>

The third one, right?

Now why is that? It’s not because it’s longer – longer emails don’t always produce better results than short ones.

It’s because it tells the story.

The first email is what we call “blind.” You have NO idea what it is or why you should click on it, and thus you probably don’t.

The second one is definitely better – it tells you why to visit the link – to learn how to get more traffic.

But the third one ROCKS because it tells you exactly what to expect and gets you excited to make the click and check it out.

To get your emails acted upon, you want to make them specific – tell them exactly what benefit they can receive for clicking. No need to tell the entire story, but you do want to get them warmed up.

By whetting their appetite for the product you’re promoting, you’re making them receptive to the offer before they even get to the sales page. It’s called pre-selling, and it’s a vital component to getting the sale.

Hello world!

Hi, it’s Angel and this is my new website. Stay tuned… I’ll have great things to share!

For starters, here’s an article I think you’ll enjoy…

It’s called: “Make the Leap to Home Business Success

Make the Leap to Home Business Success

If you are going to build a successful home business, you need 3 “intangibles.” These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make a home business work? What’s driving you? What is it that you CAN’T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn’t stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone’s time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children’s lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don’t believe that it’s POSSIBLE for you to succeed in a home business or make your living on the Internet, you won’t. It’s that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money with a home business online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online in many different ways. Just get online and do some research and you’ll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you’ll find the same documented evidence of this fact. Truth is, it’s getting easier and easier to start and succeed in a home based business. This is primarily because of the Internet and affiliate marketing.

I’ve always said that “affiliate marketing” is the job of the future. In the “old” days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the “job” of the future that’s here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim… This is the operating philosophy you MUST adopt to succeed with an Internet home business.

That’s backwards for most people who like to aim before they fire. The fact is the Internet is a moving target… The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can’t learn from the outside… You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. This is what I call “Making the Leap.”

The good news is that the cost of failure on the Internet is very small. In the “brick and mortar” world you need to evaluate things very carefully before you decide to open up a business. It’s almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. In fact, Plug-In Profit Site is a really good example of this.

You simply need get IN THE GAME… Each moment that you stay “out there,” you’re wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you’re not in the game yet, you’re ALREADY behind the times. Come on… You can do it! Make the leap to becoming a successful home based business owner today!

About the author: Stone Evans was a washed up restaurant worker desperately searching for a way to save his family when he discovered the internet and affiliate marketing… 24 months later he finally cracked the code and started earning over $10,000 per month. Now the same system that saved him is available to you here >>

Home Business Ideas and Opportunities

Powered by Plug-In Profit Site

Plug-In Profit Site